What is ethical + sustainable marketing?
Ethical and sustainable marketing isn’t just a strategy; it’s a philosophy. It’s a fusion of practices by which marketers like MFARAI highlight the ways products and services genuinely benefit social and environmental causes.
While sustainable or ‘green’ marketing works to market products based on their environmental benefits (while avoiding greenwashing at all costs), ethical marketing is a process of evaluating decisions from both a business and moral perspective.
MFARAI implements these practices to help businesses help their customers make better, more conscious choices about the products and services they buy. MFARAI cultivates brand loyalty through aligning the values shared by businesses and their customers – implementing marketing initiatives that are both morally sound and deliver genuine results.