What is ethical + sustainable marketing?
Ethical and sustainable marketing isn’t just a strategy; it’s a philosophy. It’s a fusion of practices by which marketers like myself highlight the ways products and services genuinely benefit social and environmental causes.
While sustainable or ‘green’ marketing works to market products based on their environmental benefits (avoiding greenwashing at all costs), ethical marketing is a process of evaluating decisions from both a business and moral perspective.
Through implementing these practices, ethical and sustainable marketing can help businesses assist their customers in making better, more conscious choices about the products and services they buy and deliver genuine results.