Hi there, changemaker


I’m Molly – the founder and writer around here.

To put it simply, I believe that our earth could benefit if we each made a small step or two to care for the soil, plants, and animals, and if we all thought a little bit more about everything we buy and consume, and the impact our habits and purchases have on our planet and other people.

So, this blog is a space where I share my stories, adventures, and advice about how to live in a way that’s more environmentally and socially conscious.

Mostly based in Perth, Western Australia, this blog was born in late 2016 out of a personal pledge to live positively. That is, to approach life from a place of joy and, as I wander through life, to ensure I make a positive impact on people and the planet.


Molly Farai Sustainable Lifestyle

Molly Farai Ethical Fashion





When I’m not spending my free time exploring the world of conscious living, or on sustainable and ecotourism adventures, I’m running Selkie Social.

Over the years, Selkie Social (formerly Farai Creative) grew quite organically out of this blog (pun totally intended) and has flourished into a proudly sustainable business where I help my conscious clients market themselves online, with ethics, purpose, and sustainability at the forefront.




Are you a conscious brand? I’m also available to collaborate!



My mission, in all the work that I do, is to help create a more environmentally and socially conscious world.

I explore life slowly and ethically, creating content right here that highlights conscious clothing and organic self-care + wellness all the way through to eco homewares, regenerative living, and sustainable tourism adventures, with a dash of collaboration and a whole lot of advocacy along the way.

It would give me no greater joy than to have you along for the journey. Welcome.


Ethical Influencers

Molly Farai Earth Regeneration

Looking for some ethical inspiration?