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Molly Farai

Ethical + Eco Living

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  • Sustainable Travel and Ethical Living

    Sustainable Travel

    4 Reasons Why Sustainable Travel is a Must for Ethical Living

    Talking about ethics in travel is a risky road. Doesn’t travelling generally exploit culture, commodify ancient monuments, and cause even more environmental damage?

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    • It’s with a heavy heart that I share with you al It’s with a heavy heart that I share with you all that I am saying my goodbye and leaving the team at WA Ethical Collective. What a magical, nourishing, two and a half year journey this has been. It started as a conversation about community in a Fremantle café with @charlottececile, and I leave it feeling like I have found just that. Thank you so much to those who have inspired and encouraged me over the years. I wish I could tag everyone but I want to share my deepest gratitude for our board, volunteers, members, and wider community. Especially to: @charlottececile @ylop.sch @liz.erable @liontvrtle @sinead_ella @courtneymakins @kaelensarah @annekedebruin @theanjelmsproject @biancarooose @ellasteinerart @janeziemons @jingwsong @molly_oliviia and all those who ever came along to any event and/or volunteered their time. The collective exists for and because of you. There are of course now volunteer board positions open. If you’re interested or know someone who might be, check out our post on @wa.ethicalcollective. I will certainly miss this community. It has been such an honour to connect with everyone involved. I hope to continue seeing you all out there or online, creating your art and making your change. Let’s keep doing what we can, with what we have, where we are. All my love, Molly 💗
    “You have two homes: the Earth and your body. Ta “You have two homes: the Earth and your body. Take care of them.” It’s been a whole year today that I moved into my home. I guess that makes my home count 3 not 2 (finally 🤍) Taking a small moment this evening to practice gratitude for these three homes. It’s going to be a big year of taking care of all of them, to do what I can to help them return to a nourished state – the earth, myself, and the walls around me. Is this true for anyone else? Any of you focusing on or returning ‘home’ this year? (Yoga gear is a pr sample sent from @zonebylydia last year, which have definitely got at least 30 wears so far in this home!)
    Whipped out the Olympus Trip and discovered it was Whipped out the Olympus Trip and discovered it was already loaded with some unused (albeit expired) film. So we took it down to Augusta and created purely for the sake of creating to see what would happen. More moments like these in 2022, please. Raw and imperfect. Closer to nature. Those that slow the ticking time and help make ~both~ the input and output more sustainable. (Wearing @thehemptemple and @theothelabel – what’s new though 🤍) P.S. Thanks @focuspocuslab for developing these for us. Highly recommend them if anyone needs film developed in Perth. Hopefully the next round won’t be shot on film that was loaded 4 years prior xx
    2021, I’m a bit late on my goodbye but I feel li 2021, I’m a bit late on my goodbye but I feel like that fits with the vibe. Congrats on being the weirdest year of my life so far. More trips to the south west than imaginable. Stargazing and moon watching. Videos. Designing, scheduling. Booked up to my eyeballs. Plenty of cuddles. Taylor Swift. Bo Burnham. Shifting through trauma. Navigating leadership. Yearning. Painting walls. Planting seedlings. Creating. Waiting. I’m happy to welcome another beginning whenever I can take one 🌑 Hello, 2022! Any to you: thanks so much for all your support as I drifted through this era of my life. Here’s to reclaiming our directions, focusing our efforts, and finding the inner silence to make it happen. Remember — as long as you’re learning, you’re not failing. I think I know what 2022 has lined up for me, and it’s gonna be pure magic. So excited that you’re along for the ride ✨💗🌏
    MY BUSINESS JOURNEY (& Farai Creative’s Rebrand) MY BUSINESS JOURNEY (& Farai Creative’s Rebrand) // I started my business in 2018, harnessing my passion for all pillars of sustainability, as well as my background and studies in media, marketing, photography, and literature, to form a joyful and mindful marketing studio. I’m so honoured to have helped a couple of handfuls (if that!) of incredible businesses and people to share their creations with the world and cultivate their communities in the past 4 years so far. I’m not the type of business that has helped hundreds because, simply, social media and content marketing is (usually) a big project for any business, and an ongoing one. Not to mention, I love to work with my clients for a long time to really get to know their brand personality, voice, and become one with their marketing – and there’s only so much of my time to go around. As I became constantly booked out from 2020-2021, I wanted to share more educational resources (think guides, templates, courses!) so I could help more businesses more of the time, but one thing was holding me back: Farai Creative’s branding. I designed the brand in 2018 to be fun, bright and joyful, inspired by the colourful plants and animals I fell in love with while exploring our world 🌏 Although I’m a joyful person, the branding never felt like ‘me’. And because it didn’t feel aligned with my energy, I found it hard to: ✨ Post on social media ✨ Show up on stories ✨ Share content on my website (The irony as a social media manager, right?!) As Farai is one of my middle names, ‘Farai Creative’ also began to feel too personal to share as my business name, and too similar to the name of my personal/sustainability blog (Molly Farai). I realised that the business needs a name of its own… while still capturing my essence in the colours, typography, and imagery. Boom. Clarity. It’s time to rebrand. [CONTINUED IN COMMENTS]
    The weather outside is frightful 🌞 Happy Christ The weather outside is frightful 🌞 Happy Christmas everyone! Love Molly, Glenn + Dinah 💚🎄 (it’s the droopy tree for me)

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